L'Incroyable Blowdry



Create endless new looks by adopting our first in the field of haute couture hairstyle innovation. The heat-sensitive micro-wax miracle technology makes it easy to place and change hair shape. Easily repositionable and incomparable shape memory, extreme anti-frizz control for 96 hours, heat protection up to 450 °

Easier styling, anti-frizz action for 96 hours and a magnificent long-lasting brushing from day one. Touch up styling mistakes. Rework the brushing after a night's sleep. Go from straight to curly hair, to find your smooth style afterwards, all without reapplying the product.

How to use it?

On fine to normal hair, apply two pumps of L’Incroyable Blowdry lotion with your hands. Distribute through predried hair and blow dry to achieve desired look. Easily change your hairstyle or look using heated accessories. It is not necessary to repeat the application.


To complete your routine

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