Shu Uemura

Moya Hold


Inspired by the art of Japanese minimalism, moya (mist in Japanese) hold (hold in English), is a lightweight micro-fine mist that perfectly defines styles with strong hold. Preserves hair integrity and color, with strong, supple and long-lasting hold for a modern, silky finish.

How to use it?

• Apply to dry, styled hair.
• Spray from a distance of 20 to 30 cm (8 to 12 inches) from dry, styled hair.
• Superimpose several layers for more control and stronger fixation.

To complete your routine

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